One of the best ways to ensure you can grow your social media business fast, is to focus on serving one particular niche. Although operating as a sole proprietor is an option, incorporating gives your business an extra edge of professionalism, as well as a registered business name and bank account.Service a niche. Developing a system to handle each of these tasks will allow you to run your business more efficiently and serve the client better.Deliver. At2,000 per month, per client, you would earn between100,000-120,000 per year. Besides needing a computer, an internet connection and a decent knowledge of how social media works, there is virtually zero overhead. If you are going to be in business for yourself promoting other people’s brands, the first thing you need to do is make sure your own brand is on point.
Everyone knows Facebook is worth billions of dollars.
There are now many companies hiring for full time social media managers, however, there are many awesome benefits in starting your own social media management company. The key factor in building your social media business, is creating value to the client. It got so bad that the government got involved. Having professional business cards and marketing materials help too. Time kills all deals. Although many business owners and “old timers” resisted social media, the fact that these sites continue building audiences that warrant multi-billion dollar acquisitions is all the proof anybody needs to know that this is a new media industry that has made its mark and is here to stay.. Well that is just wrong!
Between Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest and dozens of new social media sites popping up every day, it can be hard for even the most tech savvy person to keep up with and make the best use of these networks to establish a brand, generate leads for business or promote a cause. On top of that, they will typically pay at least30,000 or more in salary, plus unemployment insurance, Obamacare, and other expenses and risks that come along with hiring an employee. Keeping this in mind, if you wanted to work a 40 hour work week, you could handle about 4-5 clients at a time. The company was much easier to manage as well as a lot more fun so I decided to grow it. As a passion project I had started a social media management company in Hollywood, Calif. The response when I started reaching out to companies was overwhelming.
Follow these seven steps to get your Social Media Management business up, running and making six figures in the same amount of time that many people waste posting on Facebook.
Commit to being professional. To accept credit cards, there are many new services popping up that give just about anybody the ability to process credit cards almost instantly. The average client who would normally hire someone off of LinkedIn or from a recruiter, will typically be hiring a fresh college graduate with little experience. Everyone is a potential client. After settling with the FTC and putting affiliate marketing behind me, I was very turned off by relying on paid advertising online and wanted to find something new. I was quickly able to create another successful social media management company with happy clients within months. I worked in the affiliate marketing industry for years, but as I got older working 12-18 hours per day on the computer was way too much work. Bring two copies to leave one with the client.Offer several payment options. Also keep in mind, the typical social media account only requires about 10 hours per week to service. Until you have a lot of experience, there can be many unknowns as far as what results are possible. Real Estate, Doctors, Dentists, Lawyers, Bands, Insurance companies and more all need these services. By owning your own management business, you can work from home, make your own hours, and pick and choose which clients you work with.
Vito Glazers is a Huffington Post blogger, film and television actor and an entrepreneur who has founded several successful social media based advertising agencies serving businesses, brands and celebrities.
Since every brand, business and cause now knows it needs to be represented properly online, this has opened up a tidal wave of new business opportunities for those who have kept up with the trends in social media. Having these printed and in hand makes securing the business much easier. By focusing on one niche, it will allow you to create a system that works for the exact niche you are serving, and allow you to serve your clients better.Master your pitch. To make matters worse, the advertisers I relied on to pay me mislead not just me, but the entire industry and consumers about the quality and legitimacy of the products and offers they contracted companies like mine to promote. Once you figure out what niche you can best serve, it’s time to master your sales pitch. Accepting credit cards is also a huge advantage. I reflected on the things that had worked with the first agency and the one I currently own and figured out a few similarities why I was able to find success so quickly in social media management. If you don’t have millions or even thousands of dollars to build your own products or offers and market them on Facebook, you may think that there is no way for you to make money off of social media. Even business owners and public figures who understand social media often do not have the time to properly manage it. When getting a client to sign up for your services, you want to be as organized as possible. As soon as you present the pitch, you will need; an agreement form that both parties sign laying out the agreed terms, and possibly a credit card authorization form.
After having my first son, I moved back to Chicago and successfully exited the Hollywood business and started another social media management company in Chicago serving businesses, brands and causes. Individuals who know the etiquette, style of content, and advertising strategies that consistently succeed on this new platform, are in high demand. SquareUp and Stripe are two popular ways to accept credit cards over the phone and in person.Develop systems. Never take on a deal by promising anything you cannot completely deliver. With every brand and business in need of this service, social media managers with the creative skills to create quality content and the technical skills to manage it will be in high demand for many years to come. Accepting PayPal, checks or cash will give clients flexibility to pay. Social Media is growing by leaps and bounds and is a fun industry to be a part of. When a company hires an outside contractor to handle their social media they save on all types of employment expenses, as well having the flexibility to be on a month to month agreement. This puts those who own their social media management businesses at a big advantage. At the same time the client would be saving over1,000 per month compared to hiring a full time employee. Having a mentor or advisor with more experience in the field will undoubtedly pay for itself in time saved and client satisfaction.
Social Media is not going anywhere. Do you look like someone you would do business with, and most importantly trust to represent your brand? Make sure your website, email address and personal social media profiles all reflect professionalism if you want to earn potential clients trust. Why? They control an audience of over a billion people and have one of the best targeting systems for online marketers that has ever been created. Offering multiple ways to pay will also make your business easier to work with. I am excited to share them with anyone here looking for a new and exciting way to build a six figure business online. Social media management can be more or less divided into the following tasks: Content creation, content management, ad creation and ad management. that focused on managing celebrities social media for a monthly management fee. These key points should all be organized in the pitch, and if presented right, will create a great deal for all both the client and the social media manager.Have your paperwork ready